Nah, take a look at the app. This is a good option for people who usually just travel first class, if they're a bit flexible. It has an empty leg feature that lets you put in your frequent cities, and then it will alert you if there is an empty leg that a charter operator is offering at dirt cheap prices. I saw one coast to coast for $500 bucks, for example.
You also don't have to be a member and pay the $7k. That just gets you slightly cheaper prices. But even if you're the rich guy with the personal assistant who handles everything, the app is great for the personal assistant, because it allows her to search for all sorts of options. I did a quick search on ATL to LAS, and came up with several dozen options on different size aircraft ranging from $17k (light jet) to $200k (737). Very convenient instead of dealing with a broker or doing the research yourself.
I think it will be successful.