Social Media Ooops By Delta

tonyw said:
I can't get too mad at them for this.

Most Americans, if you asked them to point to Ghana on a map, wouldn't be able to get the continent right. I know it's somewhere in Africa and can point to that continent. That makes me much better than the 80 percent of Americans who probably can't do that, because too many U.S. Americans don't have maps, and the Iraq, and like, and thus and therefore and so on.

But still, if you fly to Ghana, you probably should know there are no giraffes there.

http://www.businessinsider.com/deltas-world-cup-twitter-ghana-giraffe-2014-6

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According to US Today I live in Africa....
 
ATN_Pilot said:
I'd say it's probably a 50/50 shot on whether Delta even does their own social media posting. A ton of companies hire outside marketing firms to do all of their social media for them, usually as part of an overall marketing package.
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They have an in house social team.

For larger companies like Delta, even if they outsource a lot of the day to day stuff to an agency, they retain staff in house.
 
tonyw said:
They have an in house social team.

For larger companies like Delta, even if they outsource a lot of the day to day stuff to an agency, they retain staff in house.
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Staff that is doing daily postings on Facebook? I just find that part doubtful. I'm sure they have an in-house marketing department, but I doubt they're posting things to Facebook or Twitter themselves.
 
Why? USAirways was doing it themselves. Remember, when they screwed up, it wasn't someone at their agency that they blamed. It was someone in house who got fingered.

A lot of social engagements consist of the agency providing strategy and analytics while the companies do the actual work themselves.
 
ATN_Pilot said:
Staff that is doing daily postings on Facebook? I just find that part doubtful. I'm sure they have an in-house marketing department, but I doubt they're posting things to Facebook or Twitter themselves.
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Yes they are. I've physically been in the Social Media department at Southern Jets World Headquarters several times
 
ATN_Pilot said:
Staff that is doing daily postings on Facebook? I just find that part doubtful. I'm sure they have an in-house marketing department, but I doubt they're posting things to Facebook or Twitter themselves.
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Oh, they most certainly are.

A certain southern company in the business of transporting people and things was the focus of my final case study.
 
tonyw said:
I can't get too mad at them for this.

Most Americans, if you asked them to point to Ghana on a map, wouldn't be able to get the continent right. I know it's somewhere in Africa and can point to that continent. That makes me much better than the 80 percent of Americans who probably can't do that, because too many U.S. Americans don't have maps, and the Iraq, and like, and thus and therefore and so on.

But still, if you fly to Ghana, you probably should know there are no giraffes there.

http://www.businessinsider.com/deltas-world-cup-twitter-ghana-giraffe-2014-6

delta%20tweet.png
Click to expand...
What? Ghana has no Zoo? I think the critics are missing the bigger story here. ;
 
tonyw said:
I can't get too mad at them for this.

Most Americans, if you asked them to point to Ghana on a map, wouldn't be able to get the continent right. I know it's somewhere in Africa and can point to that continent. That makes me much better than the 80 percent of Americans who probably can't do that, because too many U.S. Americans don't have maps, and the Iraq, and like, and thus and therefore and so on.

But still, if you fly to Ghana, you probably should know there are no giraffes there.

http://www.businessinsider.com/deltas-world-cup-twitter-ghana-giraffe-2014-6

delta%20tweet.png
Click to expand...
I thought the social media oops that you mentioned was going to be them advertising as being voted the "World's Best Employer" and then engineering a sham bankruptcy at a regional so that they could extract millions in concessions from its pilots and then treat them worse than stepchildren in the Delta Family.
But yours makes more sense :D
 
Eh, if that's an "oops", I wonder what the correct terminology is to described USAirways?
 
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