Sidebar alert!
Good coffee (which can't be had at Starbucks, Peets, Costa, etc., and almost certainly won't be found at Your Local Coffee Shop) costs more than $2.10 per cup to source, purchase, roast and extract in a fashion that will result in "Good coffee".
If I go to, say, my kitchen (I roast my own coffee most of the time, have a commercial grinder, espresso machine, PID-controlled kettle, 3x v60 setup, etc), my cup of coffee will cost me somewhere around $1-$2, and I have no problem paying that. Most people who try my coffee are amazed ... for a reason: Coffee tastes amazing, if you just don't screw it up.
It's not even that hard not to screw it up! Source good coffee, find the best lots? That's kinda hard ... but there are people who do it for the industry. Purchase those lots, or purchase from someone who purchases those lots? Easy peasy! Roast coffee? It can take some time to learn how to do it, but even in the hands of a rank amateur, good results can be had. Use the coffee within two weeks, grind it within five minutes of extraction ... have a consistent grind setting, apply water at 198-204°F for an amount of time that corresponds to the grind setting, roast level and bean density, then remove the ground coffee... and bam, you're done. A great cup of coffee.
Now, if I go to Verve, Chromatic, Stumptown, Zoka, Sightglass, Bluebird, Bird Rock, Klatch, Grumpy, Counter Culture or even Intelligentsia, or a shop that does a good job with their coffee, I will pay $3-$6 for a 12oz cup, and it will generally be worth every penny to me... usually on par with my own coffee, sometimes a bit better, sometimes a bit worse.
So $2.11 for a cup of flipping coffee? Sounds like a deal, to me!
Now, for those of you who just use coffee as a caffeine delivery device... why not just get a vial of food-grade caffeine?Life's too short for bad coffee!
-Fox
At the end of the day, it's still coffee.
You can pay out the ass for Royal Purple motor oil, or you can change high quality regular oil at specified intervals; when both are going into a regular daily driver vehicle (not some race car or some far out example); and there won't be that much of a marked difference, certainly not worth the exhorbiant price difference.
Granted yes, we're talking the difference when it comes to coffee of only about $3 to $5, but that adds up eventually; unless money is no object.
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