Maurus
The Great Gazoo
Yup. Unfortunately the customer will never let the price go up at this point.Airlines allowed themselves to become a price-based commodity.
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Yup. Unfortunately the customer will never let the price go up at this point.Airlines allowed themselves to become a price-based commodity.
Yup. Unfortunately the customer will never let the price go up at this point.
Sent from my Nexus 7 using Tapatalk 2
The customer will adjust by going to a different airline. That is why a premium airline wouldn't survive. The customer just looks at the number Expedia throws are them, not the actual product itself. The only way prices can go up is is every airline gets an increased cost (which doesn't improve the product at all) or they all start price fixing. Price fixing is kind of illegal last I checked.Negative.
The customer will adjust, and they will continue to pay, because business travelers - the ones who really keep the lights on at most airlines - still have to do business and I have yet to work with a high-end video-conferencing system that is an acceptable substitute for a face to face meeting.
We will cut our own costs to adjust, but we will pay.
Part of it the equation is the very significant difference between coach and business/first class, as well. I am MORE than happy to pay more for a better service/product. Last year my wife and I decided to buy quality furniture made to last... that excluded pretty much everything made in China and sold at all of the big boxes. We bought Stickley. We paid more, but were confident that the cost/value ratio was in our favor.The customer will adjust by going to a different airline. That is why a premium airline wouldn't survive. The customer just looks at the number Expedia throws are them, not the actual product itself. The only way prices can go up is is every airline gets an increased cost (which doesn't improve the product at all) or they all start price fixing. Price fixing is kind of illegal last I checked.
I cannot say the same for flying. We are going to France for vacation in 10 days. When we started researching flights, I thought it might be nice to step it up a level and try for at least business class. Sticker shock doesn't begin to describe what I felt. Our flight costs would have more than quadrupled, and cost more than the entire vacation itself. First Class was just a joke. For what I would have had to pay for first, we could have gotten a very, very nice new car. The cost/value ratio is just not there. Perhaps it is for the very wealthy. We are what I would consider middle-upper-middle classand even just one step up in the level of service was WELL beyond our means.
The customer will adjust by going to a different airline. That is why a premium airline wouldn't survive. The customer just looks at the number Expedia throws are them, not the actual product itself. The only way prices can go up is is every airline gets an increased cost (which doesn't improve the product at all) or they all start price fixing. Price fixing is kind of illegal last I checked.
Negative.
The customer will adjust, and they will continue to pay, because business travelers - the ones who really keep the lights on at most airlines - still have to do business and I have yet to work with a high-end video-conferencing system that is an acceptable substitute for a face to face meeting.
We will cut our own costs to adjust, but we will pay.
A substantial percentage of people sitting in first or business class are there because of upgrades, not because they purchased a full-fare business class or first class ticket.
It's not necessary to price fix. It is necessary to offer value and differentiation.
This can not happen with the way passengers buy their tickets. That is the entire point.
"Prior to 1978, the Civil Aeronautics Board (CAB) regulated airline competition. The CAB had authority over where an airline could fly, what it could charge, and whether or not it could even exist. All fine and good; it probably helped the airline industry get up and running. The problem is that the CAB only regulated the revenue side. They asserted no control over the cost side. Since competition was controlled, airlines had little incentive to keep costs in-check."
Well, I still don't get it. To focus on small New England airports and assuming the principle(s) apply to other areas of the country: There MUST have been a perceived market of some sort for NE to fly into New Bedford, Executive into Auburn-Lewiston and so forth, no? Maybe the DC9 was the best option in some way for EWB at one point (or the only one. Twin Otters into LEW, btw) but I guess I wonder how the business model was developed. How were decisions to serve an airport made in the "glory" days. If the market was never really there, why did the service exist at all?
As an aside, I don't recall my entire family ever flying together but the airfare of the time didn't seem onerous to a single passenger (me) who could only pay for the ticket by dint of hard work and saving school lunch money. Was it honestly that exclusive?
Don't blame the consumer or the government because an airline can't compete; blame the airline. I'm sick of hearing that deregulation destroyed the industry, when almost all of us owe our careers to it.
Gordon Bathune, one of the best CEO's Continental Airlines ever had, once said you can make a product so cheap that no one wants it any more. A little off topic but I think management at United has forgotten that completely.