I just have to shake my head.
It's like a thing I read on another forum a week or two ago where a pilot had shipped hockey sticks on USAir as a non-rev. They were all broken afterwards and when he talked to them about getting reimbursed a little bit for them they basically said no way in h-e-double-hockeystick (how 'bout that pun!) and from that moment on while as PIC on any USAirways express flight, he was late when able, never once single engine taxiied, and so on.
Some people put up with being treated like crap, others don't. It seems like if the airlines realized the cost of the ones that don't, they'd adopt more of a SWA mentality because I am convinced it really does pay off in the end.
Give your employees a mission, some rewards, and in general, don't beat down on them, and it will be an unstoppable workforce. So many airlines are so close but don't follow through.
Anyway, back to the topic at hand.