UPS Makes BusinessWeek's top 100 Global Brands

[tonyw]

They were the only airline to make it.

http://bwnt.businessweek.com/interactive_reports/top_brands/index.asp

This is very interesting reading.

Here's a video of an interview with Amex and UPS.

http://feedroom.businessweek.com/?fr_story=a2802c43b953a2849adc5d6466ed6f0976293338

 

[shinysideup]

Its a shame us auto makers only had one (ford) on the list.

 

[therookie]

What are they ranking here? Brand recognizability?

As to Airlines

Airlines are not ranked because it's too hard to separate their brands' impact on sales from factors such as routes and schedules.

http://www.businessweek.com/magazine/content/07_32/b4045421.htm

Not trying to be a punk here or anything Tony, just clicked on the Methodology link above and was pretty surprised after looking at the initial list.

-John

 

[tonyw]

You know, it's very strange that they said airlines aren't ranked but then they go and put UPS on their list!

I didn't look at what you found. I just figured, UPS is an airline, so they must be ranking airlines!

 

[skydog]

You know, it's very strange that they said airlines aren't ranked but then they go and put UPS on their list!

I didn't look at what you found. I just figured, UPS is an airline, so they must be ranking airlines!

UPS is not an airline. They do not make market and sell air travel. They are a package shipping and delivery company. They use airplanes in a particular segment of their business. They only reason they have airplanes is because management decided that the business was better served by operating the airplanes in-house, instead of contracting it out to a vendor, as they used to do. If, for some reason, management ever decided that they were better off not flying airplanes in-house, or perhaps not flying airplanes at all, UPS would be out of the flying business.

 

[tonyw]

UPS IS an airline. Just because they fly cargo instead of passengers doesn't mean they're not an airline.

If they weren't an airline, why would they be an airline member of IATA?

 

[DE727UPS]

"They were the only airline to make it"

In initial ground school, in 1990, they told us "UPS isn't an airline, we're a package delivery company". Capts were making 80K in those days. The idea was that UPS pilots aren't "airline pilots", so they don't deserve to be paid like "airline pilots". In 2006, though, they wanted to compare our pay to current "airline pilot" pay to lower our expectations.

UPS an airline? Not an airline? It all depends on who you are talking to and their motivations.

 

[A300Capt]

UPS is considered a very large trucking and "supply chain solution" shipping company that just happens to have a relatively small but growing airline.

Although the airline division is relatively small compared to the rest of the company, it's become financially a very lucrative and important part of what is a successful supply chain shipping company. The company started in 1907 but has only had it's own airline since 1988.

 

[FlyChicaga]

Do you guys view them growing the "airline" side of UPS at all? Do you believe the company is happy with the current level of airborne lift, or are they possibly looking for more?

 

[Wolfy]

Why they are flying airplanes isn't important, they do. They deal with all the operations of any airline except passengers.

UPS is not an airline. They do not make market and sell air travel. They are a package shipping and delivery company. They use airplanes in a particular segment of their business. They only reason they have airplanes is because management decided that the business was better served by operating the airplanes in-house, instead of contracting it out to a vendor, as they used to do. If, for some reason, management ever decided that they were better off not flying airplanes in-house, or perhaps not flying airplanes at all, UPS would be out of the flying business.