Source: http://biz.yahoo.com/prnews/080708/latu024.html?.v=101Southwest Airlines and WestJet Take First Step Toward Codeshare Partnership, Opening a New Gateway Between United States and Canada DALLAS, July 8 /PRNewswire-FirstCall/ -- Southwest Airlines today announced its intention to build a codeshare partnership with Canadian carrier WestJet. The two airlines have completed the first step in creating a relationship that will eventually allow the carriers to offer Customers a seamless travel experience to a wide array of destinations. This initial agreement puts the two airlines on a path toward bringing more low fares and a better Customer experience across the U.S./Canadian border. The airlines plan to announce codeshare flight schedules and additional features regarding the partnership by late 2009. Certain details of the codeshare and elements of the partnership are subject to approvals by both the U.S. and Canadian governments.
I knew this was going to happen sooner or later, but I'm just wondering if Southwest should have held off from doing this, and rather analyze their failed partnership with ATA.