At our center as well we enter it into ERIDS, call flight data and they will enter it into the PIREP system whatever that is. As for at the actual sector usually the ride info is scribbled down on a piece of paper if it is important enough (icing, mod turb or above), that piece of paper may not get thrown out for 2-3 days depending if someone is bored enough to clean the sector lol. But I typically read it for about an hour to anyone I am working, and then try to get more up to date pireps along the way. Usually if there is turbulence in the sector it lasts all day. If its just chop it is usually just given during the briefing. Some pilots love giving pireps and I prefer to know your ride if you are in anything but smooth, others you would never know until you ask. Someone at F350 says hey im getting a little light turb, first report of the day, I ask the flight ahead at F350, and they say oh yea we have been in that for 100 miles. Well that would be nice to know...that way when you check in I can give a ride report and not have to field constant complaint calls.