NWA to charge $15 for Aisle/Exit Seat

CRJDriver

Well-Known Member
Jay Leno was making fun of this last night, so I thought I'd post it here and see what everyone else thinks....:D

Northwest Airlines Corp. to Charge $15 Extra for Prime Coach Seats
March 15, 2006 - 22:16:18

EAGAN, Minn. (AP) - For an extra $15, Northwest Airlines Corp. will sell coach passengers a few more inches of legroom.

Starting Tuesday, Northwest will ask passengers on most domestic flights if they're interested in paying extra for certain prime seats in coach _ exit-row seats or aisle seats near the front of the cabin.

The "Coach Choice" program will involve about 5 percent of seats on Northwest's domestic flights.

Northwest's exit-row seats can have 10 to 13 inches of extra leg room. And many air travelers prefer the convenience and extra elbow room of aisle seats to center and window seats.

Jim Cron, vice president of passenger marketing and sales, said Northwest is trying to give more flexibility to passengers who book late. They're often the travelers who pay full fare, but often find that the only seats left are middle seats in the back of the plane because leisure travelers who booked early reserved the best seats.

Northwest, the nation's fourth-largest airline, has been operating under Chapter 11 bankruptcy protection since September. Cron acknowledged the carrier is scouting ways to increase revenue but declined to estimate how much the $15 fee might generate.

UAL Corp.'s United Airlines and Virgin Atlantic Airways, a unit of Virgin Group Ltd., already assess a premium for certain desirable coach seats.
 
Might work, might not. Who knows? At least they're doing something other than taking away pillows and olives.

I do like the concept. Charge more for your higher quality seats. You pay more for a box seat at the ballpark than you do for a nosebleed seat, so why should airlines be any different?
 
I think its a great idea. If you dont want the extra leg room, dont buy it. its as simple as that. SWA, the darlings of the industry, make larger people buy 2 seats, if they overflow out of theirs. So if you want to stretch out your legs, its only gonna cost you an extra 15 dollars.

Management is at least looking for ways to create another revenue stream. Its creative, its outside the box thinking. Do you know how many times, when I have deadheard, commuted, or as paying passenger, I have heard pax approach the gate agent and ask about exit row or an aisle seat? the demand is there, so y not charge for it? its simple economics supply vs. demand.
 
I just remembered what Jay Leno said last night…

"So, Northwest Airlines is starting to charge passengers an extra $15 if they want an aisle/emergency exit seat. What's next? They are going to start charging an extra $100 if we want a sober pilot?" :D:D
 
LostComm said:
If the plane goes down and I have to open the emergency door, do I get my 15 bucks back?
comeon.. it's $15...are ya really that cheap? cuz if so, then that explains why salaries are going lower and lower....

plus when you think about it - most people sit in the exit row because they want more leg/arm room not because they want to be the first to evacuate!
 
Kristie said:
comeon.. it's $15...are ya really that cheap? cuz if so, then that explains why salaries are going lower and lower....

I think it was a joke, but how does this explain why salaries are going lower and lower?? :confused:
 
GEez, People. It's a very small percentage of the seats that they will save for possible sale and the $15. It's not EVERY seat will be charged the extra $15. They have said it is geared towards the 'late' arriving/checking in passenger that always gets stuck with whatever is left. They will now be able to pay the $15 for running late if they want the extra room.
 
I always liked the Exit rows myself. I don't mind tossing a few people out the emergency exit or the $15.00 to sit there. Nice to have that option actual. Please excuse my Traveshamockery comment from earlier. I was over caffinated, and sleep deprived at the time.
 
In practice, I don't think this will do so well. They're not going to reserve those seats in case someone wants to pay for one at checkin time, and I doubt they'll go to the hassle of not pre-assigning seats for everyone else.
 
A frequent flier will weigh in:

The problem is that this also applies to the elite passengers who are the source of the most revenue. They book for business and don't get to charge the extra cost to their companies. And on a multiple segment flight, it's $15 for each leg. Furthermore, if they book a full coach fare and choose the aisle seat, pay the $15 themselves and then get upgraded, they lose the $15. Sorry, but there is a full fledged revolt being organized. Many are delighting in sending Cron a copy of their receipts for huge fares booked away from NWA. A very popular radio station in DTW is providing free airtime to Spirit, SWA, AirTran, etc to show people that they could get a better product on a LCC out of DTW than on NWA.

They should just raise the overall fares and stop this nonsense.
 
pkrgod said:
I think it was a joke, but how does this explain why salaries are going lower and lower?? :confused:

Wasn't a joke at all. Salaries are going lower because people want nothing but low fares. It's almost like they're willing to forgoe safety to keep the fares low!
 
With all due respect, you have it wrong. Every time an airline tried to raise fares, NWA would not go along. They dug themselves into this hole.

We, who are frequent fliers (and I mean those of us that spend more than $100,000 each year on airfares) would not mind an extra bump as long as it is reasonable. "It's the fares, stoopid." Remember we book full fares, not discount fares. Rationalize them and we're happy. Gouge us, nickel and dime us, and we're ticked--to the point of booking elsewhere. And I am both ticked and booking elsewhere.
 
mtsu_av8er said:
Wasn't a joke at all. Salaries are going lower because people want nothing but low fares. It's almost like they're willing to forgoe safety to keep the fares low!

Because safety is a guaranteed commodity regardless of price!

:sarcasm:
 
Back
Top