New marketing for airlines


Queso King
Advertise that "we give you the softest landing in the industry!" Then have the firetrucks sit out next to the runway and spray the touchdown zone with water. Landings are always soft, and bonus that pilots will actually TRY to touch down on the landing strip.

My inspiration for this, you may be asking?
No Surprise: Execs To Profit Nicely From Delta/NWA Merger

Please DAL, hire me on as an exec. I can run the company into the ground as well as anyone, AND I'll take half what your current execs are taking! Just call me an executive scab :).