70% of XJT's fuel is hedged at $2.42 a gallon.
In 2006, the average cost of jet fuel averaged around $2 a gallon.
I dont know why folks from XJT's pilot group have such a difficult time with the facts. At one point, I also was drunk on the XJT Kool-Aid when I was flying the branded jets around. But, you cant hide the bold faced facts. Ream does a great job of this. I've listened to him on the all pilot CC's take the demise of the airline and make it sound like somehow there's a bright and exciting future for XJT.
For what it's worth, Branded is not even remotely this issue here. The entire airline is facing a slow death with the DL deal coming up on it's expiration date, CAL already stating it'll pul 51 more jets and ultimately not renew the CPA, Branded losing more than $100M since it's inception, Branded's schedule being pulled down on a large scale, and Branded averaging more than 2 cities failing per month since they introduced it.
Branded is hardly the problem with it only accounting for 15% or so of XJT's business. Wake up and smell the thorns.