>>>]If the legacy carriers get smart and re-focus on thier niche instead of chasing market shares, then they'll survive a bit longer.<<<
Fighting for market share is the score card of competition. If you are losing market share you are losing. If by "niche", you mean hub systems then clearly that is correct, but they have do defend or increase market share there to survive. Not all hubs or hub carriers will survive this current situation. This point has been conceded by all the players, including the head of ALPA.
>>>The reason those LCCs are doing well is b/c their route and pay structures support low fares and leisure travel. The legacy carriers have a LOT more involved than LCCs. If they keep trying to re-invent themselves as LCCs withouth starting over from scratch, then all they will do is hasten their demise. If they focused more on their product instead of cutting as many costs as they can (with the exception of CEO salaries, no one seems to want to do that), then they have a better chance. <<<
Obviously product is critical. But the flying public has devalued air travel, this inclues the business traveler. The survivors will be able to offer a product at a price the public will buy, that is above their cost of production. They cannot set a price based on cost and hope the public will buy it. Customers set prices, not producers.
>>>The flying public (esp business travellers) are starting to tire of cattle cars and tightly packed aircraft. I think in the next few years you'll see more people willing to pay the $$ for the ammenities and space on the legacies.<<<
This has been said for years, since air travel has gotten so popular. Instead the business travelers have shown little propensity to spend for the amenities. Surely not at the level they were in the nineties. By 9/11 business travel was already off significantly. The trend for businesses is to spend less on travel and do less travel. Even if they were to reverse that "in the next few years" it wouldn't be soon enough.
>>>They just need to hold on and not do anything stupid.<<<
Unfortunately they are past holding on (and they've already done stupid things). They've held on to the point of mountains of debt, huge pension obligations, out of control costs, and junk credit ratings. BK or some kind of financial restructuring, along with a consolidation that eliminates some hubs (so they can effectively price their niche) is inevitable. The legacy carriers "held on" to a losing strategy way too long. Remember, while SWA has been consistently profitable, the legacy carreirs have been consistently unprofiitable, going way back. The business boom of the nineties was the only thing that kept this shakeout from happening a decade sooner.
This all was really set in motion by deregulation. It just took awhile for it to manifest.
The good news is that the other side of this should produce a realtively healthy, profitable industry.