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"...Because the academy is airline owned and operated, 26 different airlines have trusted us as their source for first officers."
You guys should really watch what you say and the way you say it. These 26 airlines don't JUST hire from DCA, as you know. I think the above quote is about the closest thing I've seen to a blantent lie in the DCA ads yet.
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Sorry, don't see how that is a lie. I work in the financial markets, where regulation of ads is VERY strict. I used to actually be a complaince auditor in the futures industry and was responsible for catching people with misleading ads amongst other fraud and rule violations. No where in that statement does DCA state those airlines ONLY hired from DCA as your implying. That statement is true, 26 airlines trusted DCA (well, probably CAA at the time still for most of those) enough to hire their graduates (heck they trust ANY school they hire from technically). If it said 'trusted them as the ONLY source for FO's', then you'd have a legitimate complaint. I still think they go overboard on the marketing, and are a little... okay VERY pushy, but I think they know where to draw the line to crossing into untrue statements. They do pick and chose the facts they present and try to hide the bad parts, but that's advertising in almost any industry.
Disclaimer: I did attend DCA 2 years ago and left after my commercial rating for personal reasons. I went there just because I wanted the structured training and out of the 141 schools, it felt like the best fit. (not the hype of interviews, etc.) A little expensive, yes, and I don't regret it (except when I get the monthly student loan bill! LOL)