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Aviator Chuck Yeager Sues Virgin Over Use of His Name in Ad
By Karen Gullo
Dec. 30 (Bloomberg) -- Retired Air Force Brigadier General Charles “Chuck” Yeager, the pilot who first broke the speed of sound, sued Virgin America Inc., claiming the airline used his name in an advertisement for a new on-board wireless Internet service without his permission.
The company issued a press release that said, “Not unlike Buzz Aldrin or Chuck Yeager, you have the opportunity to be part of a monumental moment in air travel,” according to a complaint filed yesterday in state court in San Francisco.
“At no time did General Yeager give his permission to defendants,” Yeager’s lawyer said in the suit. Yeager, 86, rarely if ever permits his name or image to be used by private companies or to be associated with commercial products or services in the aviation industry, according to the lawsuit.
Yeager is seeking a court order barring the company from using his name and awarding him profits earned by Virgin from using his name as well as punitive damages.
Yeager was a World War II fighter pilot who in 1947 became the first human to fly faster than the speed of sound, which is 761 miles an hour at sea level. An Air Force test pilot, he was profiled in the 1979 Tom Wolfe book “The Right Stuff,” which was later made into a movie. Former astronaut Edwin “Buzz” Aldrin walked on the moon as a member of the Apollo 11 crew.
A message left on San Francisco-based Virgin America’s media line wasn’t immediately returned.
Virgin America is the low-fare airline partly owned by U.K. billionaire Richard Branson.
The case is Yeager v. Virgin America, CGC-09-495611, Superior Court of California (San Francisco).
By Karen Gullo
Dec. 30 (Bloomberg) -- Retired Air Force Brigadier General Charles “Chuck” Yeager, the pilot who first broke the speed of sound, sued Virgin America Inc., claiming the airline used his name in an advertisement for a new on-board wireless Internet service without his permission.
The company issued a press release that said, “Not unlike Buzz Aldrin or Chuck Yeager, you have the opportunity to be part of a monumental moment in air travel,” according to a complaint filed yesterday in state court in San Francisco.
“At no time did General Yeager give his permission to defendants,” Yeager’s lawyer said in the suit. Yeager, 86, rarely if ever permits his name or image to be used by private companies or to be associated with commercial products or services in the aviation industry, according to the lawsuit.
Yeager is seeking a court order barring the company from using his name and awarding him profits earned by Virgin from using his name as well as punitive damages.
Yeager was a World War II fighter pilot who in 1947 became the first human to fly faster than the speed of sound, which is 761 miles an hour at sea level. An Air Force test pilot, he was profiled in the 1979 Tom Wolfe book “The Right Stuff,” which was later made into a movie. Former astronaut Edwin “Buzz” Aldrin walked on the moon as a member of the Apollo 11 crew.
A message left on San Francisco-based Virgin America’s media line wasn’t immediately returned.
Virgin America is the low-fare airline partly owned by U.K. billionaire Richard Branson.
The case is Yeager v. Virgin America, CGC-09-495611, Superior Court of California (San Francisco).