cmill
Cold Ass Honky
LOS ANGELES -- Can an all-you-can-fly membership airline get off the ground?
A team of brothers plans to launch an airline to serve executives and others who are willing to pay a monthly membership fee for unlimited travel up and down the California coast.
The concept is not new and has been fairly successful, primarily with larger, commercial airlines.
Santa Monica-based Surf Air plans to begin accepting members Thursday to fly between Los Angeles, Santa Barbara, Monterey and Palo Alto starting in May.
The airline would charge members a monthly fee, starting at $790, for unlimited flights between the four destinations on small eight-passenger aircraft.
The flights will take off on a schedule to be established later, based on the demand of members.
Surf Air is founded by Wade Eyerly, a former campaign aide to former Vice President Dick Cheney.
The brothers attempted to launch a similar operation on the East Coast last year under the name PlaneRed but decided instead to relocate it to the West Coast after working with MuckerLab, a technology incubator in Los Angeles, according to a Surf Air spokeswoman.
"Surf Air's subscription membership pricing will fundamentally change the way people travel and revolutionize the business model for the airline industry," the company said in a statement.
http://www.mercurynews.com/business/ci_20344368/all-you-can-fly-airline-hopes-take-off
http://www.surfair.com/