Nicely done US Airways

I'm offended...Somebody has to be fired. Furthermore I expect new training to be added to address social media issues.
 
Cal Goat said:
Can anyone recall an instance where Twitter served to provide positive attention for a major company? Seems like it's more risky than helpful.



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You know, in marketing circles social media is taboo to speak against. Check out the twitter feed for a company like Silver and you honestly ask yourself why even bother?

Not nearly as potentially bad, but last year my boss was just about to send out a tweet about our runway 5k. Her tweet said something to the effect of "One more week until our airport 5k fun run - it's going to be a blast!"

Right before she went to hit send someone came in and told her a bomb had gone off at the Boston Marathon that morning.
 
It's good if you don't look at it as a traditional advertising venue. If you're going to do things that get others to share your content (and yes, this works for B2B companies, too) then it can be very useful.

What you are looking to do is get people to spread your message to their friends instead of you trying to drum it into uninterested people's heads. Think about it. What do you do with ads? You tune them out.

But if your friend sends you a link and says check this out, what do you do? You usually look at it.
 
Murdoughnut said:
You know, in marketing circles social media is taboo to speak against. Check out the twitter feed for a company like Silver and you honestly ask yourself why even bother?

Not nearly as potentially bad, but last year my boss was just about to send out a tweet about our runway 5k. Her tweet said something to the effect of "One more week until our airport 5k fun run - it's going to be a blast!"

Right before she went to hit send someone came in and told her a bomb had gone off at the Boston Marathon that morning.
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Doesn't it suck that there are tons of people out there that wouldn't see the timing of that and say "oh, that's unfortunate. I'm sure they didn't mean anything"
 
tonyw said:
It's good if you don't look at it as a traditional advertising venue. If you're going to do things that get others to share your content (and yes, this works for B2B companies, too) then it can be very useful.

What you are looking to do is get people to spread your message to their friends instead of you trying to drum it into uninterested people's heads. Think about it. What do you do with ads? You tune them out.

But if your friend sends you a link and says check this out, what do you do? You usually look at it.
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I don't use Twitter. The [seemingly] coded language, retweeting, hashtags and limited scope of words and images makes it seem like a chaotic and lazy form of communication. I'm genuinely baffled that it's as popular as it is.

It seems like large-scale businesses have trouble with this model as well. In the past, public communication was via carefully crafted words/images/music/etc. Now you apparently have a large group of people in your social media department with the keys to the company image. Obviously, I think the public realizes that things like this do not represent the true intent of the company, but the stain it leaves is embarrassing nonetheless.

If a company can't adequately vet their social media people, who's slipping through the cracks in more critical areas of the operation?
 
Side note: I see people hashtagging the most random crap on instagram via facebook and then clicking on those hashtags often leads to a horrifically disjointed grouping of pictures. The concept of categorizing something using millions of individuals leads to the very antithesis of categorization.

Then other people create a hashtag that literally nobody else uses, thus failing to group with anything.
 
SeanD said:
There is another thread on this with a link to the pic. Its quite graphic.
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I'm aware, I've had that pic on my phone for a while. They should have not put any pic at all for the article though, its pointless when the entire image is blurred beyond recognition.
 
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